A few weeks ago i found an interesting post about “Anti marketing design“.
Anti marketing design are sites that use ugly designs, but manage to be very successful.
The example used was Plentyoffish.com, a site that makes more than $10000 each day with google adsense. According to the founder, Markus Frind , one of the main reasons of this success is exactly the ugly site design.
He evens gives examples of other ugly sites that are very successful such as myspace, craiglist, google.
Markus Frind says that sites with an ugly design tend to generate more revenue, build better brands, and are more fun to participate.