2 days ago, i was thinking that MMO (make money online) blogs failed to show readers the practical side of Making money online. It was all “talk talk talk”, all theory, and no practical stuff, there is nothing concrete like ” i applied this strategy using these steps and i made xxx amount of bucks!”.
Now, yesterday, Custodio, a fellow portuguese blogger that makes a living online, created a post that supports what i was thinking.

Theory
He says that MMO blogs don’t show effectively how to make money. T
he majority of the posts are theoretical, and don’t show you practical results. He even says that a probable answer for all these theoretical posts, is because these bloggers don’t really make any decent money to show…
I couldn’t agree more with him.
Talking theoretically on ways to make money is easy, even for bloggers who don’t know nothing about this niche. You just need to read blogs from this area, recycle their articles and give them your personal touch and giving no credit to the original author.
Shocked? It is a common practice…
A popular Portuguese saying
- “Those who know… Do… Those who don’t know…. Teach” -
And this saying fits like a glove to many MMO bloggers. Those who know, put their knowledge into practice and make a decent buck, while those who don’t know, will tell you how to “theoretically” make money online…
Off course, some of you, actually make a decent amount of money online, and like to create posts on theoretical ways to make money, because you simple don’t want to show how you really make money. After all… You don’t want a new competitor right?
In my opinion, MMO blogs should embrace the Bologna spirit.
The Bologna Process
For those who don’t know what Bologna process is, a quick read on wikipedia will explain you:
“The purpose of the Bologna process (or Bologna accords) is to create the European higher education areaacademic degree standards and quality assurance standards more comparable and compatible throughout Europe. It is named after the place it was proposed, the University of Bologna, with the signing in 1999 of the Bologna declaration by Ministers of Education from 29 European countries in the Italian city of Bologna“

A fundamental objective of Bologna process is to make the student, learn from himself by putting in practice what he has learned.
So when i say MMO blogs should embrace the Bologna Spirit is because i think bloggers need to loose a bit the Theoretical posts, and put into practice the theories they learned, showing almost a step-by-step post. Showing their readers what have they done exactly to make xxx dollars from affiliate marketing, what have they done to make a site a success, or what secrets do you have and how do you put them into work.
Final Consideration
Im not saying MMO bloggers should reveal all they know or reveal their niches. That wouldn’t be a wise decision. As Custodio say’s, a blogger should show 95% of the process, the other %5 depends on the reader.
Readers want something concrete. Something they can put into practice right away- Practical Examples!
And by the way… Don’t be afraid to show your failures. We all learn from mistakes…
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