Paid Reviews are one of the main sources of income for many many bloggers, including my self. It’s easy, somewhat fast and a noob can start making money with little effort.
The process of receiving money to review a site or a product can lift some impartiality issues. We can think that if someone was paid to write about something will tend to do it in a positive tone, even if they don’t know squat about it. It is really easy to write a 50 or 100 hundred word review after looking at the site for a couple of minutes. But those kind of reviews only request some buzz and some links. And the advertiser does not care if the writer spent a lot of time researching.
But this brings another negative aspect. Google does not like paid reviews that pass some link juice to the reviewed site. And what does it do when it detects this? Google slaps your blog and you can say bye bye to organic visitors!
For that reason, more and more bloggers don’t disclose that it is a paid review, and use a sitewide disclosure page. Individual or sitewide, it is important that we disclose it was a paid review. The reader deserves this information and decide if it will continue to read or not.
For these reasons and more, many bloggers don’t do, or limit the number of paid reviews. But after this long introduction (yes it was an introduction lol), i will give:
5 reasons why you should do paid reviews on your blog:
1- You make easy money (dahh!): It is easy. You just need to signup for any paid to review site and get 
an opportunity. depending on the offer and your writing skills you can write a decent review in 10 minutes, and there are some offers that pay $10 or more for a 50 word review!
2- New advertisers may appear: If you got a paid advertising from private ad sales it is a complete different case from point 1. I recommend that you write the review slowly after a careful study of the site and be impartial. Ask for information, see what the advertiser pretends, and If you do a review that the buyer liked then he may ask another one later or even recommend your blog to a friend. Word of mouth is the best advertising you can get.
3- Bring more visitors from search engines: Ok, some say that if you write a review you should try to fit it to your blog subject. That is comprehensible. But you won’t loose nothing if you write a review that is not related to the niche of your blog. On the contrary. There is the possibility that your paid review attracts visitors from google searchs. They visit your site, may get interested on your blog subject and you earn a new reader. Also, visits from search engines are known to click more on adsense ads or affiliate links than your regular visitors. It is a double win: You get paid to review, you earn from visitors that come to that review.
4- Paid reviews may spark your comments on your blog: this may not result for everyone and depends on several factors, like what type of comment plugins you use or the skill you have to adapt the text to your blog subject or to your own experiences. 
I did several paid reviews that caught the readers attention and made them comment, and sometimes creating a little discussion around the subject. And we, the bloggers, love to see some activity in the posts we create. If you see the review is not of the interest of your readers than if possible you should associate an experience you had, like a problem you had with hosting and what have you learned from that, or even about a loan you took a few years ago. This may encourage readers to share their thoughts and experiences with you.
Again you win. You win money and see your blog active.
5- Find something useful: I could mention another advantage such as you can increase your writing skills, but that you accomplish every post you write, and so, as a 5th reason i choose the possibility that paid reviews offers you the chance of finding something useful to you and your readers. I have found offers that were useful to me, by browsing the advertisers list of by reading other reviews made by fellow bloggers.
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I did paid review for a while, it was nice earnings
they are nice
and worthwhile
Sometimes I write about other blog that put my banner for free, is this could be consider as paid review?
Halim-Belajar SEOs last blog post..Belajar SEO Final and Unlucky day on 14th July
they put your banner on their blog? then if it is like that then you are not doing a paid review. your are retributing
Hey Hugo.
Another awesome post. I have never done a paid review, despite a number of offers. Perhaps I should look into it a little further. I know from the other side I have paid to have my site reviewed which resulted in a great spike in traffic. What do you charge for paid reviews if you dont mind me asking?
theaffiliateposts last blog post..iPower Sucks!
if you have a spike in traffic then the post was successful in creating buzz to your site. But more than creating a spike of traffic i prefer to have consistent traffic from that review. I prefer to have 2 visitors a day coming from that post than 50 visitors in a day an the next day 0. Off course if we get a spike and then a consistent traffic it would be the cherry on the top of the cake
I have read your other comment but i will take the chance to show here what is my current rate for sponsored posts:
Site review:
$30: Minimum 200 words review
$10: If it you send me the text to post.
I haven’t been blogging long enough to touch on the business of paid review as I still think I haven’t garnered enough experience to do it.
But I’ll certainly take note of those points you have highlighted above when I’m ready for it especially on the part when you advocate the need to read reviews made by other bloggers. Good point.
Yan
Blog for Beginnerss last blog post..WordPress Template Tag
Thanks yan.
Even you don’t feel that you have enough experience you may try taking sponsored posts via third party sites like payperpost. There is no risk on doing that
Thanks, Hugo. I certainly take note of payperpost.
Blog for Beginnerss last blog post..WordPress Template Tag
Nice points my friend. I specially liked “4. Paid reviews may spark your comments on your blog” . I had never thought like that. I think I should give a try to paid reviews.
even now i get comments on paid reviews i have done. i have just accepted one this weekend
I did it, I earned lot of money but my blogs’ PR slammed to zero (especially blogs that joined PPP), I have to buy new high PR domain to be monetized again.
Bihos last blog post..Xbox 360
well for now i will continue to do paid reviews from those companies. let’s see what happens on the next pr updadte
You make some good points. No doubt the blog trend is helped along by paid reviews.
A compelling reason for me to do it is that it’s paid and that motivates you to write,which grows your blog.
‘Advertisers’ pay for ‘reviews’ for one reason and one reason only, to get Grade A Google Juice from your site. They don’t care that you’re risking your Pagerank and search engine placement for peanuts. All they care about is that in-context link on your home page.
If you want to make money doing reviews, do reviews of affiliate products. Put your links in the review, use a good link building strategy and then you’ll make much more than what a paid review broker will pay you and you won’t put your Google position at risk either.
Frank Cs last blog post..Pinnacle Video Transfer for iPod PSP or USB Storage Device Review
well depends on the type of advertiser. there is the ones that use ppp or advertises that buy it directly. many reviews are made on no follow blogs, so the link juice issue doesn’t exist.
your idea of doing reviews of affiliate products is probably a better way of making money
but why not use both?
Yeah i liked the post. thanks, i am ito paid reviews too.
but one thing. Since PPP required bloggers to attach a PPP banner to each post, that is how google catches them right? so why do not they stop from asking bloggers to show the banners?
other third party sites do not require you to express that the review is sponsored, so no risk using those.
Sadek Jakes last blog post..Download Hindi Music: Mp3Hungama.com and BollyM4U.com
well, PPP requires that you disclose that it is a paid review, but you do not need to disclose in post or use a badge. just do a site wide disclosure like i do and you will be fine.