Sure, maybe the prices of bikes at Bikes Direct are incredibly low compared to those at your local bike shop and, yes, maybe Bikes Direct can offer single-speeds and limited edition bikes hard to find anywhere else, but would you buy a bike from an internet site like Bikes Direct?
Usually the only reason why people hesitate in making any purchase over the Internet is the trust factor: will you really get what you paid for? At Bikes Direct, their best response is to let other customers do their talking.