Google is testing a new platform for the distribution of advertising inside videogames. Google is planning to widen advertising horizons and videogames industry seams to be the new target. In order to accomplish that, google is planning to establish partnerships with videogames advertisers to reach a consent, or to find the best way to implement the ads in-game. The purpose is to show ads while the users play, said the company in an email sent to several media agencies.
This is not new, and companies find this market an attractive area for advertising, and sony, last month created a special unity, to develop in-game ads, that can be changed through the internet.
And as i can remember, ads have been placed before in-games. I remember the games offered by freeloader, some shooters also have advertising, but they are in a way that the gamer doesn’t think of them as an ad, because they blend in the environment. Take as an example, in a first person shooter, you enter in an hallway, and you see a drink machine, wich, by “any luck”(!), it’s a coca-cola vending machine! Smart isn’t it? This is called “product placement”, and altough in video games this isn’t very used yet, in the movie industry it is now like a law…. Remember the movie “The island”? Who hasn’t laughed at the “not so discrete” advertising inside the movies??? The ads pratically popped into our eyes!!
For the good and bad, i think in the future we will leave in a world where ads are showing every where at all time, and i’ll bet google will have a big piece of the cake… The question is: Will we be able to make money also with this?
This is my post for Custodio’s blog contest for $1000 prize. Custodio’s blog is all about making money online. He also has an english version.
Popularity: 3% [?]
Absolutely, we have more benefits by giving ads in videogames its so becoz most of the visitors been arriving entertaining sites, we can give some banner links to give visitors importance to ads….