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This weekend i read a post from Custodio, that i have found very useful. The post is in portuguese, so i have decided to adapt the text to english (hope you don’t mind custodio :p)

Well, probably, the majority of you have used adwords, or similar ones, to try and sell something. If this is the case, then you don’t want to drive loads of traffic to your selling page. You want to drive traffic that actually will convert. You must remember, that using campaigns with adwords for example, you will pay per click, and high PPC with low conversion ratios, will sometimes, if not most of the times, ruin your campaign and make you loose money.

Well, for this, microsoft has a free tool called Online Commercial Intent, OCI for short. This tool analyses determined keywords that have high chances to convert into a sell. This way you can eliminate the keywords from adwords that don’t convert well, saving you a few bucks ;).

OCI has 2 options for you to use. You can choose to check web addresses or keywords only which is what we want to check in this case. Let’s pick some keywords from a mini-site that i have: Wii Finder.

Using OCI for the keyword “wii availability” i will get something like this:

As you can see, the keyword has a commercial intention of 0.91

What does this mean?

This tool, gave a value from 0 to 1. Being 0, the lowest intention (no chance of selling something), and 1, meaning that it has a high probability of selling. So, i can say that this keyword has a good chance of selling. This makes me want to invest sometime on some affiliate links

Now, what i have to do now, is run this tool to my keywords, and eliminate all the “non converting” keywords. With this i expect to save some bucks.

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