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This weekend i read a post from Custodio, that i have found very useful. The post is in portuguese, so i have decided to adapt the text to english (hope you don’t mind custodio :p)

Well, probably, the majority of you have used adwords, or similar ones, to try and sell something. If this is the case, then you don’t want to drive loads of traffic to your selling page. You want to drive traffic that actually will convert. You must remember, that using campaigns with adwords for example, you will pay per click, and high PPC with low conversion ratios, will sometimes, if not most of the times, ruin your campaign and make you loose money.

Well, for this, microsoft has a free tool called Online Commercial Intent, OCI for short. This tool analyses determined keywords that have high chances to convert into a sell. This way you can eliminate the keywords from adwords that don’t convert well, saving you a few bucks ;).

OCI has 2 options for you to use. You can choose to check web addresses or keywords only which is what we want to check in this case. Let’s pick some keywords from a mini-site that i have: Wii Finder.

Using OCI for the keyword “wii availability” i will get something like this:

As you can see, the keyword has a commercial intention of 0.91

What does this mean?

This tool, gave a value from 0 to 1. Being 0, the lowest intention (no chance of selling something), and 1, meaning that it has a high probability of selling. So, i can say that this keyword has a good chance of selling. This makes me want to invest sometime on some affiliate links

Now, what i have to do now, is run this tool to my keywords, and eliminate all the “non converting” keywords. With this i expect to save some bucks.

By this time, we all know that if we want to create mini sites, we need to do some keyword research to find a niche where it is possible to easily compete with other existing sites. (if you don’t know how to do keyword research then you should read my mini site creation series Part 2).

But where do you get ideas for keywords to research?

Sure it is easy to find a word. You just pick the first word that comes to your head, write it on a tool that gives you long tail keywords, and do a little study to see the competition and searches these long tail keywords have.

I personally, don’t do this often. 95% of the keywords i research using this method turn out worthless, and this is a time consuming method, although patience pays off. Just pick an afternoon or any part of the day where you have a few hours to research and create your list. Right now i have around 15 keyword lists ready to be studied, but i lack time…

From time to time, and now im heading to the point of this post, a keyword just “pops” in my head! i usually don’t carry some paper to write down the keyword, but i really don’t need it because i use my cell phone notepad for that. Hehe.

Keywords “popping” from your head tend to be better than researching a massive amount of keywords, based on my experience. But we must not forget what surrounds us, or what we see or hear.

The best keyword so far to me, was found while watching a comedy movie! I took note of that keyword and then when i arrived at home, searched for long tail keywords related to that main word. Did a research on number of searches and competition and manage to select some keyword phrases. Did the mini site, and i can say to you that in 10 clicks in 2 weeks, it managed to make 4-5 times more than 50 or more clicks from several other mini-sites in months!

So, don’t forget, pay attention to the “inspiration of the moment” that may appear at any time, and the tips your surroundings are giving to you… you’ll never know when a gold mine is right beneath your nose.

And you? how did you found your best keyword so far?

Lately, there has been some buzz on sites using WidgetBucks on non-English sites. In their terms thay say that you can only use WB on sites other than English if ou ask for permission. Many people (including me) haven’t paid attention to this and have been using on non english sites.

I wrote an email a couple of days asking for permition, and today i received the answer, and has i expected, i don’t have permission to use on a non english site, in this case, it was a portuguese forum.

Here it is the mail they sent to me:

Thank you for contacting us.

We have reviewed your request and we do not give permission to use WidgetBucks widgets on the site you indicate. Please remove any widgets you may already have placed.

We have a responsibility to deliver quality traffic to the mostly U.S.-based merchants in our network. We have several strict filters and audits that help insure the traffic delivered has a high likelihood of conversion to sale. This is also one of the reasons for several of our policies in the terms of service.

Our terms of service, related to sites that are not primarily English languages, have not changed since our launch. The relevant section is Exhibit A, WidgetBucks Program Policies, under the heading “Language”. It says: “The Widget code may be placed on pages with content primarily in English. Widgets must not be displayed on any page with content primarily in an unsupported language, without prior written consent from Mpire.”. Please refer to our terms of service at: http://www.widgetbucks.com/terms.page.

Thank you for your understanding.

WidgetBucks Help Team

That’s to bad for me because the ads on my portuguese forum were doing good. SO i have decided to create an english targeted for these kind of ads and for US traffic.

The site is http://www.home-shopping-network.info/ and i hope to have it online next week.