Everyone is talking now about peel away ads because of the recent adtoll introduction of these kind of ads on their ad types.
If you don’t know what a peel away ad is, just check the top right corner 
Peel away ads is a new kind of ad. Well… Not that new. It was created 2 years ago, but any way… Peel Away ads are a non intrusive, eye catchy, high CTR kind of ad. It is the most appealing ad you can get on the web. Who visits a site with a peel away ad, gets curious on what is beneath the peel, so they check it, and most likely will click on it.
