Paid Reviews are one of the main sources of income for many many bloggers, including my self. It’s easy, somewhat fast and a noob can start making money with little effort.
The process of receiving money to review a site or a product can lift some impartiality issues. We can think that if someone was paid to write about something will tend to do it in a positive tone, even if they don’t know squat about it. It is really easy to write a 50 or 100 hundred word review after looking at the site for a couple of minutes. But those kind of reviews only request some buzz and some links. And the advertiser does not care if the writer spent a lot of time researching.
