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Duplicate content is always a subject that interests us, because we (webmasters) are afraid of it. We are afraid to get our content duplicated, we are afraid to get caught by google for duplicate content either by articles that we get from an article site of for having duplicate content on our own websites.

Copyscape

I have mentioned before an excellent tool to seek for duplicate content that is called Copyscape. I used it every time i write an article, or every time a change the article structure. It only gives me 10 results but that is more than enough.

And im here again recommending it.

The myth about duplicate content

One  of the worst nightmares that a webmaster can have is being penalized by having duplicate content. At least most of us think that way.

You probably looked for ways to avoid the duplicate content on you website. You probably read somewhere that a good way to avoid this in your blog is to have excerpts in your front page instead of full posts. Or you are worried about having multiple addresses going to the same place like: mydomain.com/myproduct and mydomain.com/myproduct&white.

Recently google made an interesting article regarding duplicate content, and they say there is no duplicate content penalty at least in the way we usually mention it.

Duplicating content from other websites: sure, you will get a penalty;

Getting your articles scrapped from other website: google says they can identify the original content fairly easy, so no worries here…. hum…

Having duplicate content on your own site: there is no problem unless google detects it is intended to deceive search engines.

Final Consideration

While having duplicate content in your site won’t get you a penalty, it will affect your site’s performance. Google bot will spend more bandwidth while crawling your website and we know how much bandwidth google bot can eat!!!!

The next time you see someone saying that you will get penalized for having duplicate content on you own site then send them to this page, where i have taken information to write this article.

Now, that you know what software I’ll use to create the mini site it is time to decide what niche to use.

Many of us tend to go directly to big paying keywords and very competitive keywords that will be extremely hard to rank good in search engines, like: Loans, Credid Card, Debt and so on. But this is a big mistake. I did this several times with poor results if any! Remember, if you rank well in search engines than you are halfway to make money!

So, how to find the right keywords for your site?

First of all you must thing in random words for example, and them use GTrends tool that generates up to 100 related keywords (from a word you input), and an estimate of their daily search volume.

You can try for example “panic”, “nairobi”, “salsa” or go to the dictionary and pick a word. For this example i will use a word that has a lot of competition. The word is “wii” related to Nintendo Wii. But you say: “what the hell? Wii must be a very competitive Keyword and he will use it?”

Yes. But only to find adequate keywords!

You will see that the first keywords shown are very competitive. You can see this by clicking the graph icon on the right.

It is recommended to select keywords that have a google competition < 30000 sites and > 100 searches/day. The wii keyword has a competition of 201,000,000 which is extremely bad! But if you scroll down to the bottom page you will see that “wii console in stock” has 10,900 and over 160 searches. which it’s very good. You may consider creating a page relative to these keywords. But we want more. So look again and see more keywords that fit in the criteria.

After a quick look at the keywords i found:

• buy wii console (the search volume is only 60 but has a low competition);
• where to buy wii;
• cheap wii (good one, and potentially used on the domain);
• wii problems;

Remember: Search for keywords that have a low google competition and good amount of searches/day.

The values given are not rigid. Sometimes i find some keywords with a competition of 5000 with only 30 searches/day and i consider a good keyword. This will depend on your judgement.

In the next part of the Creating mini sites series i will show you a quick way to select good keywords using a special software created to facilitate our lives

For these mini site we need hosting:

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Often when we create a new site , mini-site or blog we want to get a name for it. And the best name to choose is a name that will have the keywords in it. Why? Because this will help with your SEO and search engine rankings. But how will you use the domain (or sub domain)? Will you use a alltogetherdomain.com or a all-together-domain.com?

Search engines can have trouble reading the domain keywords, however, Google says that it can split your words very well, but we can’t be so sure. So a little trick that i read about is to use google to find if your domain name will need to use dashes or not.

Enter google.com and write your keywords (in this case alltogetherdomain).

If you get a “Did you mean?” hint after the search, with your words split up, then you are safe to use it without the dashes. If nothing is said, then, you will have to use dashes.

I decided to let you know what wordpress plugins im using in this blog.

1 - All in one SEO and Headspace 2 : these two plug ins allow you to turn your blog a little bit more friendly. Both help you creating tags for your post so that you can have your post easily spidered by search engines. Google indexes my post in a matter of an hour!

YOu can download them here:

All in one SEO

Headspace 2

I prefer Headspace2 but, the two complement wach other. I did a review of headspace here.

2- Feedburnersmith: It is a plugin from feedburner to track your rss feeds. It is pretty useful and can help you show your visitors how many rss subscribers you have.

3- Buy me a beer: Well, i thins this is a funny plugin! You make a post and then below it shows a phrase created by you that ask you to donate for the blog. IN my case, i ask you to by me a beer (paypal donation) if you like the post.

4- Do follow: All my links “Do follow”! What does this mean? If you coment here and get your coment approved then when a search engine indexes my page it will go to your link and indexes it as well. It is my way to thank to all my blog posters.

5- Instant upgrade: This plugin allows you to instantly upgrade your wordpress version. Pretty useful.

6- Popularity Contest: This will enable ranking of your posts by popularity; using the behavior of your visitors to determine each post’s popularity. It also gives you some interesting statistics of your blog topics.

7- Share this: This plugin allows the visitors to share posts by email or by any social bookmark like digg, stumbleupon, del.icio.us. I recommend it.

8- Subscribe to comments: This is another usefull plugin, because it allows your visitors to keep track of any comments made after their comment, by sending a notification email.

There is also Adman, that im not currently using but it is usefull t ouse with google adsense. IT helps you place adsense code inside your posts. There are better plugins for this though, but i will let that for another post, because there are some plugins that i want to try.

To produce scripts like these you won’t need a degree, but having some formation will help you construct better scripts:
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For all you guys trying to find good niche for your site keyword tools like the overture keyword selector tool… but wouldn’t be great to gather all in one place sites like yahoo and google, so that you could have a total of searches of your selected keywords? well i found a site called SeoBook that offers a tooljust like that! Check it out at:

http://tools.seobook.com/general/keyword/

Unfortunately for me this tool doesn’t show results for Portugal nor brazil……